coffee ruled by the moon

live · reading the sky

Coffee
ruled by
the moon

Nineteen blends, each a god of Brazilian myth in woodcut, roasted to order in Oregon. The moon picks tonight’s.

tonight the moon chose

 

 

Ask the Oracle
moon age
—
next blend
—
full moon
—

cairé over the coffee hills · xilogravura animada

Boca de Naiá box

nº 01 / 08

o ciclo de cairé

lua novasilêncio

Boca de Naiá

“Mouth of the Drowned Maiden”

lemon · caramel · tart then sweet

Claim · $24

new here?

Start with your moon.

Nineteen blends. Your birthday picks the first: the moon you were born under, and the god who pours it.

or ask the Oraclesee your whole birth moon →

o oráculo de cairé

Let the moon read you.

Tell Cairé the night you were born and five things about your mornings. She draws your card from nineteen deities and names the blend that belongs to you. Then show everyone.

Draw your card

takes a minute · your birth moon, your card, your blend

beyond the cycle

Rituals, origins & rare moons

Eleven more, for the hours between moons: mushrooms, matcha and decaf; single origins from Ethiopia to Papua New Guinea; and one wolf that only comes out in autumn.

A sleeping moon behind a hammock, a tree hung with mushrooms, a steaming bowl and a small fire

rituals · 4

Rituais de Cairé

Mushrooms, matcha and Swiss Water decaf, for focus, grounding and rest.

Olho de Jurupari boxOlho de Jurupari box at night, on a stone under a bare tree, mushrooms glowing round it
Olho de Jurupari

Eye of the God of Darkness

dark chocolate · nougat · mild acidity

$32

Sono de Guaraci boxSono de Guaraci box at night, on a table in a dark room, a hammock strung behind
Sono de Guaraci

Sleep of the Sun God

mellow · smooth · savory

$28

A half-lit moon over coffee terraces: pickers with baskets, a river dolphin leaping, a jaguar under the tree

origins · 6

As Origens

Single origins and the forest’s own, from the first coffee country to the instant in your pocket.

Presa de Caapora boxPresa de Caapora box at night, on a tree stump in the forest, moonlight through the trees
Presa de Caapora

Prey of the Forest Master

roasted peanut · honey · milk chocolate

$26

Pele de Boto boxPele de Boto box at night, on a wet dock, a party’s string lights across the river
Pele de Boto

Skin of the River Dolphin

cherry · plum · chocolate

$28

Fome de Mapinguari boxFome de Mapinguari box at night, on a mossy rock at the foot of a giant tree, in the fog
Fome de Mapinguari

Hunger of the Beast

cocoa · toasted nut · full body

$26

newRedemoinho do Saci tubeRedemoinho do Saci tube at night, on a crate by a red-dirt road, Saci’s red cap caught on the wire
Redemoinho do Saci

Whirlwind of the Trickster

syrupy body · caramel · smooth finish

$24

instant
A wolf howling at the full moon at a crossroads, pumpkins in the grass and an owl on the fence

rare moons · 1

Luas Raras

Seasonal blends that rise with a particular moon and are gone when it sets.

All 19 blends
nº 05 · Ciclo de Cairé · Lua Cheia“Blood of the Moon”SANGUESANGUEde JaciBITTERSWEET · CHOCOLATE · TOASTY100% ROASTED COFFEENET WT 12 OZ · 340 Gdark roast · Brazilcafé da lua · nº 05

nº 05 sangue de jaci · 12 oz box · 3.5 × 9.25 in

read the box

Judge this coffee by its cover.

In the markets of the Nordeste, people bought cordel booklets by the woodcut on the cover. Every Cairé box is one of those covers, laid out the same way. Learn one, read all nineteen.

prints & objects

Hang the gods on your wall.

Every god in woodcut, on art prints, the collectible Order glass, mugs and stickers.

jaci · 12 × 18 in$38

tupã · 12 × 18 in$38

boitatá · 12 × 18 in$38

anhangá · 12 × 18 in$38

iara · 12 × 18 in$38

cairé · 12 × 18 in$38

All prints & objects

under the same moon

literatura de cordel

Every box is a cordel cover.

In Brazil’s Nordeste, poets hung their stories on string at the market. Cordel means string. People bought the booklets unread, by the woodcut on the cover.

The legend of Cairé is told the same way: in woodcut, in verse, in chapters you can play with.

Open the folhetoCarve yourself

a membership by the moon

A Ordem
de Cairé

Enter the Order. The moon does the rest.

Each moon chooses your blend and we send it, with its glass if you want it: the god’s woodcut on a can glass in its own colour. Eight moons, eight glasses, one collection.

A Ordem$29per moonA Ordem + Copo$54per moonThe Full Cycle$399once · save $33
Enter the Order

cancel any time · the moon forgives

the blend
The next god of the cycle every 29 days: a 12 oz box, whole bean or ground. Shipping is free.
the glass
With A Ordem + Copo or the Full Cycle, that god’s 16 oz can glass, in its own parcel. Collect all eight.
first pour
New gods and rare moons open to members before the shop.

Finish a cycle, become a Mestre. Eight moons in a row and it’s for good: 10% off the shop, first pour for life, and the Lua Azul glass, which only Mestres can buy. How it works

lua nova

Naiá

lua crescente

Cairé

quarto crescente

Tupã

gibosa crescente

Anhangá

lua cheia

Jaci

gibosa minguante

Boitatá

quarto minguante

Iara

lua minguante

Curupira

eight cycles · eight deities · eight glasses. also sold one at a time in the print shop.

From above, by candlelight: an open black box lined with black tissue, the Sangue de Jaci coffee on one side and Jaci’s can glass on the other
one moon’s coffee and, on the glass plans, its glass · they ship separately

a carta da lua

Cairé writes at the full moon.

One letter a moon, the evening it turns full: that night’s god, four lines of verse, the blend.

Once a moon. One click to leave.